RSIR Collaborates with Network Affiliates to Launch MyHQHome.com
Executives of Realogics Sotheby’s International Realty (RSIR) and the network affiliates of TTR Sotheby’s International Realty serving Crystal City, Virginia and the Greater Washington D.C. area; Daniel Gale Sotheby’s International Realty serving Long Island City, Queens and neighboring boroughs on Long Island; and Sotheby’s International Realty operated by NRT serving Manhattan in New York State, have collaborated on a new website at www.MyHQHome.com. The website will serve both current and future Amazon employees that may be thinking about a relocation on the east coast, and will help Seattle residents as they decide whether to sell or lease their local homes. The full website will launch in early 2019.
“Our goal is to provide an informational resource and personalized relocation services through our exclusive network for Global Real Estate Advisors whom are resident experts in these target neighborhoods,” Dean Jones, president and chief executive officer, Realogics Sotheby’s International Realty, said in a press release. “Our brand is uniquely positioned with market leading brokerages in each of the Amazon headquarter markets from coast to coast. Our dedicated website will provide a consumer facing platform to share market knowledge and connect clients with the appropriate broker and ultimately, with a preferred property solution.”
Many of RSIR’s brokers—myself included—have worked closely with Amazon employees that are both local and that have relocated to Seattle from other cities over the past few years. Jones predicts that, akin to trends in the Seattle area, relocating employees to the new HQ destinations will prefer to rent before buying a home. And likewise, some Seattleites may elect to lease their Puget Sound home prior to selling it and committing to a more permanent East Coast address.
“I think we’ll be just as active with luxury lease referrals as we are with home sales,” Jones added. “We know some of these leases will evolve into home purchases a few years later. In fact, a primary consumer base for our new construction condominium presales in Seattle have been employees of the local tech titans, including those at Amazon. A focus on purchasing tends to increase with the vesting of Restricted Stock Units.”
There were also consumers that purchased real estate prior to HQ2 announcements, most notably Jeff Bezos, who purchased the former Textile Museum in Washington’s Kalorama neighborhood, in 2016. Michael Rankin, principal of TTR Sotheby’s International Realty, was involved in the transaction.
“HQ2 will prove to be a major real estate event that will drive an unprecedented amount of housing inquiries in all of the Amazon HQ cities,” added Rankin. “Our collaboration with MyHQHome.com will help focus our efforts for the benefit of Amazon employees with the Sotheby’s white glove service that is synonymous with our brand and with prudent real estate advice they can trust.”
The press release indicates that once complete, users of the website will be able to browse side-by-side comparisons of market fundamentals, transit, schools, market reports, news aggregation, exclusive listings, and more.
“Like all resource centers, this will be a living website that evolves over time,” said Brad Nelson, Senior Vice President of Marketing for Sotheby’s International Realty, Inc. based in New York City. “Interestingly, I’ve lived in both Washington, DC and Manhattan so I have a relevant perspective as a consumer trying to compare and contrast the markets, the communities and the lifestyles.”